The Nigerian Communications Commission (NCC) has decided to
regulate the activities of Value Added Service (VAS) operators in the country,
especially in the area of unsolicited mails that are regularly sent to telecoms
subscribers. The plan is to put in place, regulatory framework to protect
consumers and also create revenue streams for service providers in the
industry. The exponential growth in the Nigerian telecoms industry in the last
13 years gave rise to the evolution of VAS, where its operators provide
support communications services to subscribers, via the smartphone. They
provide plethora of services such as news breaks, ring back tunes,
telemarketing, mobile entertainment, flight information, among others. But such
services are becoming a nuisance to telecoms subscribers as they
constitute unethical practice, forcing unsolicited text messages on subscribers
and compulsorily billing them for the services. The Executive Vice
Chairman of NCC, Dr. Eugene Juwah, said at a press conference in Lagos
recently, that the commission has received avalanche of complaints from
Nigerian subscribers regarding forceful activation of various value added
services by service providers without their consent.
Thisday Newspaper
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