Lagos State Signage and Advertisement Agency (LASAA) in
partnership with Outdoor Advertising Association of Nigeria (OAAN), some
leading electronic billboard operators in the state and Insight Communications
Limited, will soon commence a public awareness campaign as part of efforts to
curb the spread of the Ebola Virus Disease. This initiative supported by
the state Ministries for Health and Information would involve electronic
billboard operators enabling their platforms across the state to be used free
of charge in conveying messages about the disease in strategic locations. It
was also estimated that the operators will be waiving over N240million charge
for billboard space. LASAA’s Managing Director, Mr. George Noah, noted that the
campaign would focus on key areas related to the spread and management of the
disease such as modes of transmission, preventive measures, symptoms and help
telephone lines. According to Noah, This initiative is designed to complement
efforts being made by the state government to curb the spread of the
Ebola virus. It’s also borne out of the need to enlighten the public about the
disease and the need to adopt preventive measures.We hope to achieve this with
the use of electronic billboard addvertisment which we would be rolling out in
collaboration with our esteemed partners who see this as a corporate social
responsibility (CSR) initiative.
Thisday Newspaper
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